2004

The Company established “Muang Thai Smile Club"

28 Sept. 2004 – The Company established “Muang Thai Smile Club: The Center of Happiness and Smiles of Forward Thinking People” to create and manage customer relationships closely through activities and various types of privileges. This made the Company the first in the insurance business to establish a Loyalty Program especially for customers. Muang Thai Life Assurance customers can sign up to become Muang Thai Smile Club Members free-of-charge according to the criteria and terms & conditions as designated by the Company.

2005

Organized Activities and Awarded Privileges

Muang Thai Smile Club organized activities and awarded privileges for customers, adhering to the concept of customer centricity to satisfy customer needs according to their lifestyles as much as possible.

2006

The Launch Of The “Muang Thai Smile Club Card

The launch of the “Muang Thai Smile Club Card: Card of True Happiness for Forward Thinking People” for customers to enjoy privileges at stores that partner with Muang Thai Smile Club.

2007

A Point System Was Created

A Point System was created called the “Accumulated Smile Point” system, which is calculated from the insurance premium of the main policy and the terms & conditions as designated by the Company to be used as a symbol for redeeming points or to use for claiming the right to a lucky draw to receive the privilege of participating in activities or receiving other privileges from the Muang Thai Smile Club.

2008

Organization of CSR Events

The Company began organizing concrete Corporate Social Responsibility (CSR) activities under the “Muang Thai Smile Society” project and organizing the activity to make disadvantaged children’s dreams come true, taking them on a trip on a flight to Chiang Mai Night Safari.

2009

The “Rakyim” Happiness Mascot Was Created

The “Rakyim” happiness mascot was created as a bright, cheery, and amiable character to tell the stories of happiness and smiles through the Company’s various public relations channels.

2010

Modify Muang Thai Smile Club Cards

The “Muang Thai Smile Club cards” were modified to have a magnetic tab with a personal code to secure the customer’s personal information according to international standards, incorporating the QR Code technology on the card to enable customers to scan to directly access the Muang Thai Smile Club website instantly.

2011

The “Muang Thai Pass the Smile Forward” Campaign Was Launched

The “Muang Thai Pass the Smile Forward” campaign was launched as the main campaign of the year, forwarding happiness and smiles to society. Three outstanding projects were selected to be implemented including the Knowledge Truck Project (The Library Van), the Sustainable Lunch Project, and the Hill Tribes People Development Camp.

2012

The “Muang Thai Smile No Limit” campaign was organized to celebrate the 8th year anniversary

The “Muang Thai Smile No Limit” campaign was organized to celebrate the 8th year anniversary, bringing happiness and smiles endlessly to customers all year round through various highlight activities with partners such as the Muang Thai Smile Movie Day and various discount campaigns with numerous department stores and leading airlines.

2013

The “Jaem Wow 9 Years Muang Thai Smile Club” campaign was organized to celebrate the 9th year anniversary

The “Jaem Wow 9 Years Muang Thai Smile Club” campaign was organized to celebrate the 9th year anniversary through activities that make customers go “WOW!” such as the Meet & Greet with superstar singer ‘Bee’ Sukrit, the international trip to the land of happiness like Bhutan, and etc.

2014

The “10 Years Real Smile Real Style” campaign was organized in celebration of the 10th year anniversary

The “10 Years Real Smile Real Style” campaign was organized in celebration of the 10th year anniversary, reiterating the Company as the real pioneer of bringing happiness and smiles to customers and society through various activities and privileges. One such example is the “Muang Thai Real Smile Society” activity which invites members to participate in donating accumulated Smile Points to support 10 model persons who conduct good deeds with heart to truly help society. In addition, the “Muang Thai Smile Credit Card: the Proud Insurance Card of Forward Thinking People” is developed and launched, under the collaboration of the Muang Thai Life Assurance Public Company Limited and Kasikornbank. Only members of Muang Thai Smile Club are eligible for this card, which offers privileges from Kasikornbank and Muang Thai Smile Club.

2015

Step into the 2nd decade with the “Muang Thai I Love You” campaign

Step into the 2nd decade with the “Muang Thai I Love You” campaign, which emphasizes the communication of the uniqueness and attractiveness of Thailand through various activities and privileges that focuses on bringing the ultimate happiness...the ultimate smile…the ultimate Thailand, for the entire nation of Thailand to say in unison, “Muang Thai I Love You”

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Q & A

Muang Thai Smile Club is the club of happiness and smiles that the Company established to create and manage close relationships with customers of Muang Thai Life Assurance through various activities and privileges. Muang Thai Life Assurance is the first life insurance company to invent a loyalty program for customers. Muang Thai Smile Club was established since September 28th, 2004 under the slogan “Muang Thai Smile Club: The Center of Happiness and Smiles of Forward Thinking People” that organizes activities and awards privileges for customers, adhering to the concept of customer centricity to satisfy customer needs according to their lifestyles as much as possible.

Only Muang Thai Life Assurance customers can subscribe for Muang Thai Smile Club Membership (apply free-of-charge) according to the terms & conditions as designated by the Company.

Muang Thai Life Assurance customers can subscribe for Muang Thai Smile Club Membership conveniently and easily through various channels, as follows:

  1. Subscribe through Muang Thai Smile Club website at any time. Register
  2. Fill out an application form attached to the policy book and mail it at any time (application form is a business reply, which doesn’t require a postal stamp).
  3. Subscribe at any Muang Thai Life Assurance customer service center nationwide.
  4. Subscribe through agents and Muang Thai Life Assurance distribution channels nationwide.
  5. Subscribe via telephone by calling 1766 Muang Thai Smile (during business hours)
  6. Subscribe at Muang Thai Smile Club booth at the Company’s events.
Muang Thai Smile Club members can enjoy the happiness of the preferred lifestyle activities and privileges that Muang Thai Smile Club arranges for its members. Simply present your membership card to receive discounts and privileges, whether its concerts, plays, featured performances both local and international, hotel accommodations, restaurants, beauty clinics, hospitals, and 2,000 partner stores nationwide. The accumulated Smile Points can also be used to redeem privileges or participate in Muang Thai Smile Club activities that you can choose from all throughout the year, such as activities for health and beauty, family activities, etc. In addition, there are also services and privileges ready to serve members with happiness and convenience according to the terms & conditions as designated by the Company.

There are 3 types of Muang Thai Smile Club cards including:

  1. Muang Thai Smile Club Smile membership:

    total premium of all insurance policies (annualized) less than 150,000 baht*

  2. Muang Thai Smile Club Platinum membership:

    total premium of all insurance policies (annualized) between 150,000 – 299,999 baht*

  3. Muang Thai Smile Club Prestige membership:

    total premium of all insurance policies (annualized) at least 300,000 baht*

*Terms and conditions of Muang Thai Smile Club Membership is as designated by the Company
Total premium of all policies (annualized) of each member is calculated according to the criteria, terms & conditions as designated by the Company, which will determine how members are categorized and which type of membership card the member will receive. Members of each category will receive different special benefits and privileges as designated by the Company.

Accumulated Smile Points are calculated from insurance premiums that members pay to the Company. Details and terms & conditions about its calculation are different according to the insurance plan as designated by the Company. Details and terms & conditions about its calculation are different according to the insurance plan as designated by the Company. Muang Thai Smile Club members can redeem accumulated points for privileges and benefits or to participate in many Muang Thai Smile Club activities all throughout the year. If the customer has unredeemed accumulated Smile Points at expiration, the Company will automatically convert the accumulated points into lotteries to allow the customers to participate in the annual Muang Thai Smile lucky draw, whereby the terms & conditions of the lucky draw and details of the prizes will be announced by the Company periodically. Accumulated Smile Points is only a symbol for redeeming points or to qualify for the lucky draw to earn privileges to participate in activities or other privileges organized by Muang Thai Smile Club, which are limited according to the criteria or terms & conditions designated by the Company. The accumulated points cannot be exchanged for cash. The Company reserves the right to make any changes, modifications, additions, or cancellations without prior notice.

Muang Thai Smile Club members can check or redeem accumulated Smile Points conveniently and easily through various channels as follows:

  1. Smile Service application (download free-of-charge at… )
  2. Muang Thai Smile Club website Smile Service
  3. SMS mobile phone system
    1. Check accumulated Smile Points by typing the 10-digit Muang Thai Smile Club membership number and send to 4839009 (the mobile phone number used to send the SMS must be the same mobile phone number that the member had previously provided to Muang Thai Smile Club as the contact number).
    2. Redeem accumulated Smile Points: type the message as designated by each activity (each message will differ for each activity).
  4. Any Muang Thai Life Assurance Customer Service Center nationwide.
  5. Automatic Smile Kiosks (ASK)
  6. Call center 1766 Muang Thai Smile (during business hours)
  7. Muang Thai Smile Club booth at the Company’s events.
  8. Service points of Muang Thai Smile Club partners

For additional information about Muang Thai Smile Club,
please contact any Muang Thai Life Assurance Customer Service Center nationwide
or calling 1766 Muang Thai Smile, open every day (including holidays)
24 hours per day.