The Story of Muang Thai Smile Club
The first club in the life insurance industry offering the best things through various activities filled with happiness and smiles for all customers
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The first club in the life insurance industry offering the best things through various activities filled with happiness and smiles for all customers
Muang Thai Smile Club was established since 28 September 2004 to deliver happiness and smiles to customers under the concept of "Customer Centricity" to fulfill all needs and match all lifestyles of customers.
2004
The Company established “ Muang Thai Smile Club “
28 Sept. 2004 – The Company established “Muang Thai Smile Club: The Center of Happiness and Smiles of Forward Thinking People” to create and manage customer relationships closely through activities and various types of privileges. This made the Company the first in the insurance business to establish a Loyalty Program especially for customers. Muang Thai Life Assurance customers can sign up to become Muang Thai Smile Club Members free-of-charge according to the criteria and terms & conditions as designated by the Company
2005
Organized Activities and Awarded Privileges
Muang Thai Smile Club organized activities and awarded privileges for customers, adhering to the concept of customer centricity to satisfy customer needs according to their lifestyles as much as possible.
2006
The Launch Of The “Muang Thai Smile Club Card
The launch of the “Muang Thai Smile Club Card: Card of True Happiness for Forward Thinking People” for customers to enjoy privileges at stores that partner with Muang Thai Smile Club.
2007
A Point System Was Created
A Point System was created called the “Accumulated Smile Point” system, which is calculated from the insurance premium of the main policy and the terms & conditions as designated by the Company to be used as a symbol for redeeming points or to use for claiming the right to a lucky draw to receive the privilege of participating in activities or receiving other privileges from the Muang Thai Smile Club.
FAQs of Muang Thai Smile Club
Muang Thai Smile Club is a club of happiness and smiles established by the Company to build and manage close relationships with Muang Thai Life Assurance customers through a wide range of activities and privileges. It is considered the first company in the life insurance industry to create a loyalty program exclusively for customers.
Muang Thai Smile Club was established on 28 September 2004 under the slogan “Muang Thai Smile Club: a hub of activities for happiness and smiles for modern thinkers.” Activities are organized and privileges are provided to customers based on a customer-centric approach (customer centricity) in order to best respond to customers’ needs and lifestyles.
Only Muang Thai Life Assurance customers can apply to be Muang Thai Smile Club members (free of charge), in accordance with the criteria and conditions specified by the Company.
Muang Thai Life Assurance customers can conveniently and easily apply to be Muang Thai Smile Club members through various channels as follows:
Muang Thai Smile Club members can enjoy happiness that matches their preferred lifestyle through a wide range of activities and privileges that Muang Thai Smile Club has specially selected for members. By simply presenting the membership card, members can receive various discounts and privileges, including concerts, stage plays, leading performances both domestically and internationally, hotels and accommodation, restaurants, beauty institutes, hospitals, and more than 2,000 partner shops nationwide, or members may use accumulated Smile Points to redeem privileges or participate in Muang Thai Smile Club activities available throughout the year, such as domestic and overseas travel activities, health and beauty activities, family activities, and others. In addition, there are many other services and special privileges prepared to deliver happiness and convenience to members, in accordance with the criteria and conditions specified by the Company.
There are four types of Muang Thai Smile Club cards, as follows:
1. Muang Thai Smile Club card – Smile tier
Customers with total premiums across all policies (calculated on an annual basis) of less than 200,000 baht*.
2. Muang Thai Smile Club card – Prestige tier
Customers with total premiums across all policies (calculated on an annual basis) of 200,000–1,999,999 baht*.
3. Muang Thai Smile Club card – Beyond Prestige tier
Customers with total premiums across all policies (calculated on an annual basis) of 2,000,000–4,999,999 baht*.
4. Muang Thai Smile Club card – The Ultimate tier
Customers with total premiums across all policies (calculated on an annual basis) of 5,000,000 baht or more per year*.
* Muang Thai Smile Club membership conditions are as specified by the Company.
The total premiums across all policies (calculated on an annual basis) of members are calculated in accordance with the criteria and conditions specified by the Company, which may vary depending on the insurance policy type, and are used as the criteria for determining member tiers. Each member tier will receive different privileges and special benefits. Conditions are as specified by the Company.
Smile Points are only a symbol used for point redemption or for indicating eligibility to participate in various activities organized by the Company, including receiving special privileges from partner shops. The purpose is to build good relationships with customers who are Muang Thai Smile Club members.
Smile Points are earned from the payment of insurance premiums for policies which are currently in force, in accordance with the criteria and conditions specified by the Company, and are counted only from the date on which the Company records receipt of the membership application documents.
The conditions for calculating points vary depending on the insurance policy type as specified by the Company
Smile Points expire on 30 June and 31 December of each year. If members have Smile Points that are not redeemed before the expiration date, the points will expire in accordance with the Company’s criteria and conditions. Members can check their points and activity details via the MTL Click application.
In the event that the status of all insurance policies under the Muang Thai Smile Club membership conditions terminates before the expiration of accumulated points, the Smile Point balance and membership status will terminate immediately. The Company reserves the right to change, amend, add, or cancel the conditions without prior notice.
Muang Thai Smile Club members can conveniently and easily check or redeem Smile Points through various channels as follows:
For further information about Muang Thai Smile Club
Contact Muang Thai Life Assurance customer service centers at all branches nationwide or call Tel. 1766, Muang Thai Life Assurance. Service is available every day (including public holidays), 24 hours a day.
Smile Points are calculated based on the type of insurance policy, as
follows:
>> Ordinary life insurance policies, long-term universal life policies(excluding top-ups), and all types of Personal Accident (PA) insurance (PA insurance is counted only when held together with at least one main policy)earn 1 Smile Point for every 1,000 Baht of premium paid.
>> Single-premium insurance policies, single-premium universal life
policies (excluding top-ups), high-return insurance policies, and all types of
credit protection insurance earn 1 Smile Point for every 10,000 Baht of premium paid.
Note:
Unit-linked insurance policies, both long-term and single-premium,
are not eligible for Smile Point accumulation.
Surround yourself with happiness via Muang Thai Smile Club card