The Story of Muang Thai Smile Club


The first club in the life insurance industry offering the best things through various activities filled with happiness and smiles for all customers

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History


Muang Thai Smile Club was established since 28 September 2004 to deliver happiness and smiles to customers under the concept of "Customer Centricity" to fulfill all needs and match all lifestyles of customers.

year

2004

The Company established “ Muang Thai Smile Club “

28 Sept. 2004 – The Company established “Muang Thai Smile Club: The Center of Happiness and Smiles of Forward Thinking People” to create and manage customer relationships closely through activities and various types of privileges. This made the Company the first in the insurance business to establish a Loyalty Program especially for customers. Muang Thai Life Assurance customers can sign up to become Muang Thai Smile Club Members free-of-charge according to the criteria and terms & conditions as designated by the Company

2005

Organized Activities and Awarded Privileges

Muang Thai Smile Club organized activities and awarded privileges for customers, adhering to the concept of customer centricity to satisfy customer needs according to their lifestyles as much as possible.

2006

The Launch Of The “Muang Thai Smile Club Card

The launch of the “Muang Thai Smile Club Card: Card of True Happiness for Forward Thinking People” for customers to enjoy privileges at stores that partner with Muang Thai Smile Club.

2007

A Point System Was Created

A Point System was created called the “Accumulated Smile Point” system, which is calculated from the insurance premium of the main policy and the terms & conditions as designated by the Company to be used as a symbol for redeeming points or to use for claiming the right to a lucky draw to receive the privilege of participating in activities or receiving other privileges from the Muang Thai Smile Club.

FAQs

FAQs of Muang Thai Smile Club

Muang Thai Smile Club is the club of happiness and smiles that the Company established to create and manage close relationships with customers of Muang Thai Life Assurance through various activities and privileges. Muang Thai Life Assurance is the first life insurance company to invent a loyalty program for customers. Muang Thai Smile Club was established since September 28th, 2004 under the slogan “Muang Thai Smile Club: The Center of Happiness and Smiles of Forward Thinking People” that organizes activities and awards privileges for customers, adhering to the concept of customer centricity to satisfy customer needs according to their lifestyles as much as possible.

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Muang Thai Smile Club

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