The Company established “ Muang Thai Smile Club “

28 Sept. 2004 – The Company established “Muang Thai Smile Club: The Center of Happiness and Smiles of Forward Thinking People” to create and manage customer relationships closely through activities and various types of privileges. This made the Company the first in the insurance business to establish a Loyalty Program especially for customers. Muang Thai Life Assurance customers can sign up to become Muang Thai Smile Club Members free-of-charge according to the criteria and terms & conditions as designated by the Company

Organized Activities and Awarded Privileges

Muang Thai Smile Club organized activities and awarded privileges for customers, adhering to the concept of customer centricity to satisfy customer needs according to their lifestyles as much as possible.

The Launch Of The “Muang Thai Smile Club Card

  The launch of the “Muang Thai Smile Club Card: Card of True Happiness for Forward Thinking People” for customers to enjoy privileges at stores that partner with Muang Thai Smile Club.

A Point System Was Created

A Point System was created called the “Accumulated Smile Point” system, which is calculated from the insurance premium of the main policy and the terms & conditions as designated by the Company to be used as a symbol for redeeming points or to use for claiming the right to a lucky draw to receive the privilege of participating in activities or receiving other privileges from the Muang Thai Smile Club.

Organization of CSR Events

The Company began organizing concrete Corporate Social Responsibility (CSR) activities under the “Muang Thai Smile Society” project and organizing the activity to make disadvantaged children’s dreams come true, taking them on a trip on a flight to Chiang Mai Night Safari.

The “Rakyim” Happiness Mascot Was Created

The “Rakyim” happiness mascot was created as a bright, cheery, and amiable character to tell the stories of happiness and smiles through the Company’s various public relations channels.

Modify Muang Thai Smile Club Cards

The “Muang Thai Smile Club cards” were modified to have a magnetic tab with a personal code to secure the customer’s personal information according to international standards, incorporating the QR Code technology on the card to enable customers to scan to directly access the Muang Thai Smile Club website instantly.

The “Muang Thai Pass the Smile Forward” Campaign Was Launched

The “Muang Thai Pass the Smile Forward” campaign was launched as the main campaign of the year, forwarding happiness and smiles to society. Three outstanding projects were selected to be implemented including the Knowledge Truck Project (The Library Van), the Sustainable Lunch Project, and the Hill Tribes People Development Camp.

The “Muang Thai Smile No Limit” campaign was organized to celebrate the 8th year anniversary

The “Muang Thai Smile No Limit” campaign was organized to celebrate the 8th year anniversary, bringing happiness and smiles endlessly to customers all year round through various highlight activities with partners such as the Muang Thai Smile Movie Day and various discount campaigns with numerous department stores and leading airlines.

The “Jaem Wow 9 Years Muang Thai Smile Club” campaign was organized to celebrate the 9th year anniversary

The “Jaem Wow 9 Years Muang Thai Smile Club” campaign was organized to celebrate the 9th year anniversary through activities that make customers go “WOW!” such as the Meet & Greet with superstar singer ‘Bee’ Sukrit, the international trip to the land of happiness like Bhutan, and etc.

The “10 Years Real Smile Real Style” campaign was organized in celebration of the 10th year anniversary

The “10 Years Real Smile Real Style” campaign was organized in celebration of the 10th year anniversary, reiterating the Company as the real pioneer of bringing happiness and smiles to customers and society through various activities and privileges.
One such example is the “Muang Thai Real Smile Society” activity which invites members to participate in donating accumulated Smile Points to support 10 model persons who conduct good deeds with heart to truly help society.
In addition, the “Muang Thai Smile Credit Card: the Proud Insurance Card of Forward Thinking People” is developed and launched, under the collaboration of the Muang Thai Life Assurance Public Company Limited and Kasikornbank. Only members of Muang Thai Smile Club are eligible for this card, which offers privileges from Kasikornbank and Muang Thai Smile Club.

Step into the 2nd decade with the “Muang Thai I Love You” campaign

 Step into the 2nd decade with the “Muang Thai I Love You” campaign, which emphasizes the communication of the uniqueness and attractiveness of Thailand through various activities and privileges that focuses on bringing the ultimate happiness...the ultimate smile…the ultimate Thailand, for the entire nation of Thailand to say in unison, “Muang Thai I Love You”
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