The Boss: I may be gone, but you must keep moving forward.

Gon, Kasitdet Detwongya, a 47-year-old software company owner, shares the journey of building his business and his unwavering dedication to both his team and his family—those who have been the foundation of his success and his constant companions.

A “Leader” Who Never Leaves Anyone “Behind”

Gon wears many hats. By day, he is the captain steering his software company, closely guiding his team. In the evenings, he becomes a football coach—teaching, mentoring, and enjoying time with the football players. And at night, he steps into the role of a devoted father and husband, caring for his children and wife.

Despite his packed schedule and many responsibilities, for Gon, anything is possible when driven by love and passion for what he does.

Not Just “Employees”, But “Family” he Deeply Cares for.

Gon’s company has steadily grown, powered by the dedication of every team member. But in his eyes, they’re more than just employees—they’re family. He never draws a line between boss and staff. Instead, he creates a working environment where everyone is treated like “siblings”, and he is wholeheartedly committed to taking care of them as best he can.

 “Hard” Times, But Never “Alone”

During the COVID-19 crisis, the company was hit hard financially. In a bold move, Gon mortgaged his home to raise funds—not for himself, but to keep the business afloat and to support his employees, many of whom had families to care for. It was a life-changing decision made out of compassion, driven by the belief that no one should have to struggle through hard times alone.

Even in “my absence”, you’ll still be in good hands.

Even after surviving the crisis, one concern lingered in his mind. What if one day he’s no longer around? What would happen to his family and his team? With that thought, Gon made a backup plan to ensure the long-term stability of his business and to protect his team should the unexpected happen. Because the future is never certain.

He chose to purchase life insurance with Muang Thai Life Assurance, believing that the insurance payout—together with the assets he’s worked a lifetime to build—will help secure the future of his company and the people he cares about. So that even if he’s no longer here, they can continue moving forward—stronger than ever.

He also made plans to divide the life insurance payout into two parts:

Emergency Fund: This portion would serve as a financial cushion for unforeseen situations—such as future pandemics or unexpected events—allowing the company to stay afloat and adapt effectively.

Employee Bonus: The second portion was allocated as a bonus for the team—his way of showing gratitude for their hard work and dedication, and to help boost morale.

Gon wanted his team to be able to carry on—even without him. He always emphasized that the company they had built together would continue to support them, no matter what.

His story reflects the unwavering commitment of a true “leader”—one who cares deeply for both the business and the well-being of his people. It’s a testament to his sense of responsibility and his foresight in preparing for the future.

“I’ve taken care of everything. There’s nothing to worry about.”

#LifeInsuranceThatCares, ShieldLife from Muang Thai Life Assurance

- Choose your own coverage amount.
- Flexible premium payment options, short- or long-term.
- Entry age is up to 90 years, with coverage until age 99.

For more information:

☑️ Call Tel. 1766, available 24/7.
☑️ Contact a life insurance agent, or a branch of KASIKORNBANK or Land and
Houses Bank.

- ShieldLife is the marketing name for whole life insurance, term life insurance, and universal life insurance.
- Coverage conditions are as specified in the insurance policy.
- Premium is eligible for tax deduction. Conditions are as specified by the Revenue Department.
- Underwriting is subject to the Company’s rules.
- Please study the details of coverage, conditions, and risks before making a decision to purchase insurance.